Posted: December 13th, 2016
Think about your own consumer response to promotional strategies of a specific product that rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:
What is the product and it’s promotional claim(s)?
Now, question the assumptions that you or you can see a consumer easily making about the product based on the promotion.
What are the assumptions?
What is the truth about their promotion?
What are your thoughts on where the line is ethically as far as developing promotional strategies are concerned? Please support your thoughts with discussion.
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