Posted: December 13th, 2016
Is there a correlation between corporate social responsibility (CSR) and competitive advantage? Explain. Porter and Kramer’s article “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility” takes the position that CSR is counterproductive because it pits company against society. They propose a new CSR that treats social responsibilities as a profitable opportunity instead of damage control. Do you agree or disagree with their conclusion?
Porter, M. E., & Kramer, M. R. (2006, December). Strategy & society: The link between competitive advantage and corporate social responsibility, Harvard Business Review, 84(12), 78-92.
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