Analysis of the customer and consumer needs
2. Analysis of the competitive environment
3.Analysis of the overall environment, including economical, political, technological, social, and cultural
I am trying to write a paper about introducing a new product (soap) for different uses like bathing, washing and cleaning to the Egyptian market.
•Introduction (a statement of the problem)
•Literature review (a discussion of the pertinent literature)
•Body (a discussion of how the literature relates to the project)
◦Synthesis of multinational marketing framework
◦Discussion of multinational marketing implications
•Summary of areas for further research and recommendations
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